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Google Adwords: The Key to Online Advertising

Posted by Scott on August 2, 2017 in Business Services |

A few years ago, advertising was confined to billboards, newspapers, pamphlets and other below the line methods of relaying information to the public. As these methods were really expensive, they were out of reach for small business owners. Google then introduced Adwords which helps small businesses advertise online and only pay when someone clicks a placed ad and visits the business website.

The introduction of online advertising represents huge opportunities for small businesses since they can reach many people from all over the world without parting with large amounts of money. To help even further, Google has partnered with many agencies all over the world so that adwords services can be easily accessible.

Why register your business for the Google Adwords Service?

You set your own budget: As the business owner, you have the freedom to invest any amount of money into your online adverts. You can set a daily budget of as low as 10 cents and only pay when your online advert is clicked. This means that whatever your budget, your ads are being viewed online. However, to get more leads for your business, you need to invest a substantial amount of money over a certain amount of time.

Visible return on investment: Google adwords helps your business generate substantial leads that aid in conversion. The conversion rate is very high since your advertisement is tailored to reach only those who would be interested in your services and those who have already searched your business before.

Geographical Consideration: While placing the advertisements, you can have your campaign targeting people from a certain geographical location. This is very important since it enables you to reach clients closest to your business as they will be more likely to pay for the services you offer.

Targeted advertising: This is probably the best feature of Google Adwords since it enables you to choose target groups for your advert based on age and other factors. With targeted advertising you only have interested clients viewing the adverts enabling you to track sales, leads and keywords so that you can have even better campaigns as time goes by.

Adword Analytics: Google Adwords has very powerful analytic tools that will help you see what works in your campaign and what does not. These will help you to edit and improve your campaign and further advertise your business in the best possible way in order to generate more leads.

Keywords

Keywords are the most important entities in an adwords campaign. These determine how many people see your online advertisement and will also trigger your ads to show. While creating your online ads, you need to make sure that the keywords chosen are relevant so that your campaign can be successful. It is also a very good practice to localize the keywords since a business is more likely to generate leads that convert from people nearest to the business location.

Advertising is slowly shifting from offline to online advertising. This makes a lot of sense for many businesses especially startups since it is cheaper and quicker. Better yet, analytic tools make it so easy to control your budget and give you real insights into your target market helping you generate leads that convert. Contact an adwords service today and begin a campaign!

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